data protection

Data protection

Introduction and overview

We have written this data protection declaration (version 10/18/2023-112651487) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.

In short: We inform you comprehensively about the data we process about you.


Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not know yet. If you still have any questions, we would like to ask you to contact the responsible body listed below or in the legal notice , follow the existing links and view further information on third-party sites. You can of course also find our contact details in the legal notice.


scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:


  • all online presences (websites, online shops) that we operate, social media appearances and email communication, mobile apps for smartphones and other devices


In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.


Legal basis

In the following data protection declaration we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data. As far as EU law is concerned, we refer to the REGULATION (EU) 2016 /679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online at EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal -content/DE/ALL/?uri=celex:32016R0679 read.


We only process your data if at least one of the following conditions applies:


  1. Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you have entered on a contact form. Contract (Article 6 Paragraph 1 Letter b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.


Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.


In addition to the EU regulation, national laws also apply:


  • In Austria this is the Federal Law on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short. In Germany, the Federal Data Protection Act, or BDSG for short, applies.


If other regional or national laws apply, we will inform you about them in the following sections.


Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below: Carina FröhlichJutepark 1/11, 2491 Neufeld an der Leitha, Austria


E-Mail: office@cubilog.atTelefon:  43 69912970100


Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.


If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.


We will inform you below about the specific duration of the respective data processing, provided we have further information.


Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:


  • According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information: for what purpose we carry out the processing; the categories, i.e. the types of data, that are processed; who receives this data and when the data transmitted to third countries, how security can be guaranteed; how long the data will be stored; the existence of the right to rectification, deletion or restriction of processing and the right to object to processing; that you can complain to a supervisory authority (links to these Authorities can be found below); the origin of the data if we have not collected it from you; whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you. According to Article 16 GDPR, you have a Right to rectification of data, which means that we must correct data if you find errors. According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you request the deletion of your data According to Article 18 GDPR, you have the right to restrict processing, which means that we can only store the data but not use it any further. According to Article 20 GDPR, you have the right to data portability, which means that we can provide you with it upon request Make your data available in a common format. According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing. If the processing of your data is based on Article 6 Para. 1 lit. e (public interest, exercise of public authority Violence) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection. If data is used to conduct direct advertising, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing. If data is used to carry out profiling, you can object to this type of data processing at any time. We may then no longer use your data for profiling. According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling). You have the right to lodge a complaint according to Article 77 GDPR . This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.


In short: you have rights – do not hesitate to contact the responsible body listed above!


If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:


Austria data protection authority

Head: Mag. Dr. Andrea JelinekAddress: Barichgasse 40-42, 1030 ViennaPhone number:  43 1 52 152-0Email address: dsb@dsb.gv.atWebsite: https://www.dsb.gv.at/


Communication

Communication summary👥 Affected people: Everyone who communicates with us by phone, email or online form📓 Processed data: e.g. E.g. telephone number, name, email address, entered form data. You can find more details about this in the respective contact type used🤝 Purpose: Processing communication with customers, business partners, etc.📅 Storage period: Duration of the business transaction and the legal regulations⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art 6 Paragraph 1 Letter b GDPR (Contract), Article 6 Paragraph 1 Letter f GDPR (Legitimate Interests)


If you contact us and communicate by telephone, email or online form, personal data may be processed.


The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.


Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.


Telephone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.


E-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.


Online Forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.


Legal basis

The processing of data is based on the following legal bases:


  • Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction; Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer; Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.


Cookies

Cookies summary👥 Affected: Visitors to the website🤝 Purpose: depending on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.📓 Data processed: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie.📅 Storage period: depending on the respective cookie, can vary from hours to years⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent ), Art. 6 Para. 1 lit.f GDPR (legitimate interests)


What are cookies?

Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.


Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.


One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.


Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.


The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.





There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.


For example, cookie data might look like this:


Name: _gaValue: GA1.2.1326744211.152112651487-9 Purpose: Differentiation of website visitorsExpiry date: after 2 years


A browser should be able to support these minimum sizes:


  • At least 4096 bytes per cookie At least 50 cookies per domain At least 3000 cookies in total


What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.


There are 4 types of cookies:


Essential cookiesThese cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.


Purposeful cookiesThese cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.


Targeting cookiesThese cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.


Advertising cookiesThese cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.


Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.


If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .


Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.


Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.


Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.


You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.


Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.


If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:


Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies


If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.


Legal basis

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).


For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.


If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.


In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.


Email marketing introduction

Email marketing summary👥 Those affected: Newsletter subscribers🤝 Purpose: Direct advertising via email, notification of system-relevant events📓 Processed data: Data entered during registration but at least the email address. You can find more details about this in the email marketing tool used.📅 Storage period: Duration of existence of the subscription⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)


What is Email Marketing?

In order to always keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a part of online marketing. This involves sending news or general information about a company, product or service via email to a specific group of people who are interested in it.


If you want to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your title and name so that we can write to you personally.


Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an email confirming your newsletter registration. This ensures that the email address belongs to you and that no one has logged in with someone else's email address. We, or a notification tool we use, logs each login. This is necessary so that we can prove that the registration process was legally correct. The time of registration, the time of registration confirmation and your IP address are usually stored. Additionally, it will also be logged if you make changes to your saved data.


Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. For this purpose, we use, among other things, email marketing – often just called “newsletter” – as an essential part of our online marketing. If you agree or as permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we mainly mean emails sent on a regular basis. Of course, we do not want to bother you in any way with our newsletter. That's why we always strive to only offer relevant and interesting content. You can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.


Which data is processed?

If you become a subscriber to our newsletter via our website, you will confirm your membership in an email list by email. In addition to your IP address and email address, your title, name, address and telephone number can also be stored. However, only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may also be stored. To learn more about how data is stored when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.


Duration of data processing

If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.


However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to your consent, we reserve the right to save your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.


Right to object

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. You will usually find a link to unsubscribe from the newsletter right at the end of each email. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.


Legal basis

Our newsletter is sent based on your consent (Article 6 Paragraph 1 Letter a GDPR). This means that we can only send you a newsletter if you have previously actively registered for it. If necessary, we may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.

Information about special email marketing services and how they process personal data, if available, can be found in the following sections.


Social media introduction

Social Media Data Protection Declaration Summary👥 Affected Persons: Visitors to the website🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising📓 Processed data: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about Your device and your IP address. More details can be found in the social media tool used.📅 Storage period: depends on the social media platforms used⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent) , Art. 6 Para. 1 lit. f GDPR (legitimate interests)


What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members.


Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.


The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests using the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually set in your browser for this purpose and store data about your usage behavior.


We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the affected platform.


Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data.


Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.


All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the appropriate information or make changes.


If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company's respective data protection declaration. If you have any questions about data storage and data processing or want to assert the relevant rights, we recommend that you contact the provider directly.


Duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.


Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.


Since cookies can be used with social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.


Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.


You can find information about specific social media platforms - if available - in the following sections.


Facebook privacy policy

Facebook data protection declaration Summary👥 Affected persons: Visitors to the website🤝 Purpose: Optimization of our service performance📓 Processed data: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details about this in the data protection declaration below.📅 Storage period: until the data is no longer useful for Facebook's purposes⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)


What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer.


If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our shared commitments have also been enshrined in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are integrated into our website in a secure manner in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you ask us a question, we are obliged to forward it to Facebook.


Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.


In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others:


  • Facebook pixelsocial plugins (such as the “Like” or “Share” button)Facebook LoginAccount KitAPIs (programming interface)SDKs (collection of programming tools)Platform integrationsPluginsCodesSpecificationsDocumentationsTechnologies and services

Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook.


Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.


Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.


What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.


Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.


In addition to the contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.


In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.


How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers around the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.


How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.


The data will only be completely deleted if you completely delete your Facebook account. Here's how deleting your Facebook account works:


1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click “Continue” and then click “Delete Account”


The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.


If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.


Legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook's data protection declaration or cookie guidelines.


Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.


Facebook also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.


We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to find out more about how Facebook uses your data, we recommend the data policy at https://www.facebook.com/privacy/policy/.


Instagram privacy policy

Instagram data protection declaration summary👥 Those affected: Visitors to the website🤝 Purpose: Optimization of our service📓 Processed data: Data such as data on user behavior, information about your device and your IP address. You can find more details about this in the data protection declaration below.📅 Storage period: until Instagram no longer needs the data for its purposes⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)


What is Instagram?

We have installed Instagram functions on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an Instagram function integrated, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.


Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta data protection guidelines themselves on the other.


Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.


Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means our advertisements only reach people who are really interested in our products or services.


Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.


What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.


Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram once it has been “hashed”. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected will be compared with the data Instagram already has about you.


The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored.


We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly what data Instagram collects and stores.


Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.


These cookies were used in our test:


Name: csrftokenValue: “” Purpose: This cookie is most likely set for security reasons to prevent forged requests. However, we were unable to find out more precisely. Expiry date: after one year


Name: midWert: “”Purpose: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram. The cookie sets a unique user ID. Expiry date: after the end of the session


Name: fbsr_112651487124024 Value: no information Purpose: This cookie stores the log-in request for users of the Instagram app. Expiry date: after the end of the session


Name: rurValue: ATN Purpose: This is an Instagram cookie that ensures functionality on Instagram. Expiry date: after the end of the session


Name: urlgenValue: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112651487” Purpose: This cookie is used for the marketing purposes of Instagram. Expiry date: after the end of the session


Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.


How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, with external partners and with people you connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.


How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account.


And this is how deleting your Instagram account works:


First open the Instagram app. On your profile page, go down and click on “Help Section.” Now you come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.”


If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.


As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.


You can also generally set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.


Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.


Instagram also processes your data in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.


Instagram also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram undertakes to comply with European data protection levels when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


We have tried to provide you with the most important information about data processing by Instagram. You can find out more about Instagram's data policies at https://privacycenter.instagram.com/policy/.


Explanation of terms used

We always strive to make our data protection declaration as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have addressed sufficiently in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.


Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there can also be so-called processors. This includes every company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also include hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.


consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Consent” of the data subject means any voluntary, informed and unambiguous expression of the wishes of the data subject in the specific case, in the form of a statement or other unequivocal affirmative action, by which the data subject indicates that he or she consents to the processing of personal data concerning him or her agrees;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You probably know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which not. If you do not consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.


Personal Data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

  • NameAddressEmail addressPostal addressPhone numberDate of birthIdentification numbers such as social security number, tax identification number, ID card number or matriculation numberBank data such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data. Using your IP address, IT experts can at least determine the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data that are particularly worthy of protection. These include:


  • Racial and ethnic originpolitical opinionsreligious or ideological beliefsunion membershipgenetic data such as data taken from blood or saliva samplesbiometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).health datadata about sexual orientation or sex life


Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Profiling” means any type of automated processing of personal data, which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict that natural person's preferences, interests, reliability, behavior, location or movements;

Explanation: Profiling involves collecting various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.

 

Responsible person

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. To do this, an “order processing agreement (AVV)” must be signed.

 

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data, such as the collection, recording, organization, structuring, storage, adaptation or modification, reading, querying, use , disclosure by transmission, distribution or other form of making available, alignment or combination, restriction, deletion or destruction;

Note: When we talk about processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only collecting but also storing and processing data.


Final word

Congratulations! If you are reading these lines, you have actually “fought” your way through our entire privacy policy or at least scrolled this far. As you can see from the scope of our data protection declaration, we do not take the protection of your personal data lightly. It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. We not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, data protection declarations sound very technical and legal. Since most of you are not web developers or lawyers, we wanted to take a different linguistic approach and explain the matter in simple and clear language. Of course, this is not always possible due to the subject matter. The most important terms are therefore explained in more detail at the end of the data protection declaration. If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a wonderful time and hope to welcome you back to our website soon.

All texts are copyrighted.


Source: Created with AdSimple’s Privacy Generator


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